In the course of my business I occasionally have to say NO to a job. It’s such a small word and also very powerful.
Steve Jobs was a man who thought differently, “The hallmark of new Apple was saying no . . . Above all, saying no became a crucial way of keeping everyone, including himself, focused on what really mattered.”
So next time you have to use the "NO" word, remind yourself that it's ok and that it's helping you stay the course with your business and personal life.